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Event & Exhibition Design

Context

Krisp takes part in industry events where brand materials need to work across booths, signage, screens, print, and campaign touchpoints.

For digital materials, Krisp Purple worked well. But in CMYK print tests, it was harder to control consistently. After testing and stakeholder review, the event direction shifted toward Krisp Black and Orange for printed and physical materials, while keeping Purple for screen and digital assets.

My part

I worked on event and exhibition materials with Svada Ghazaryan, the marketing manager, and external vendors.

The work included booth visuals, signage, screen graphics, printed materials, and supporting assets for different event formats. I also worked closely with the marketing manager on vendor communication, graphic installation checks, and quality assurance, especially because I was not physically present at the expo.

Each setup needed to adapt to the event space, stay readable from a distance, and keep the brand presence cohesive across physical and digital touchpoints.

Krisp event and exhibition — on-air campaign graphic (CCW Las Vegas)
CCW Vegas 2024
Krisp event and exhibition — CCW Europe campaign graphic
CCW EU

What changed

Event materials became easier to adapt across booth formats, print, and digital use. The color direction became more reliable for production, and the brand presence stayed consistent across physical spaces and campaign materials.