Day Insurance Branding Campaign – Recompense, Ambush Incident

In The Announcement Of The DAY Insurance Project, The Focus Was On The True Nature Of Insurance And The Image Audience Visualizes When Hearing The Word “Insurance”. In This Phase Of The Project, Incidents Which Are Covered By The Insurance Have Been Portrayed. Images Such As: Broken Glass, Burned Billboard And A Cracked Wall With A Dislocated Picture Frame. The Design Of Such Billboards, Makes The Audience Feel That There Is In Fact Something Wrong With The Billboard Itself.

In Choosing The Slogan For This Complain, “Recompense, Ambush Incident” It’s Been Tried To Focus On The Realistic Approach Of DAY Insurance And The Usage Of Defamiliarization. Audience Are Used To The Sentence: “Incident Is In Ambush” And Have Heard This Quite Often Rather Than The Other Way Around. Now, In Designing The Slogan, We Have Used This Familiarization And Also To Design Ads In Order These Two Would Complete Each Other And The Audience Bare These Two Aspects In Their Minds.


  • Visual Identity
  • Creative Idea
  • Artworks


  • Badkoobeh Full Service Advertising Agency, Iran
  • Chief Creative Officer: Pooya Badkoobeh
  • Art Director: Mostafa Moraadi
  • Copywriter: Ashkan Jenabi
  • Concept Artist: Mostafa Baigloo
  • Retouch: Mohamad Esmaeilian
  • Creative Team: Kian Ashrafi, Sahar Shahin, Ashkan Hosseini, Mohamad Esmaeilian
  • Photographer: Ronak Soltani
  • Account Director: Pooya Irandoost
  • Account Planner: Adele Khanzadi
  • Account Supervisor: Manijeh Nikkhah
  • Account Manager: Maryam Khosravi